Archived on August 20, 2012. Visit for more information.


The AIGA Design Conference brings together some of the most inspiring and unique perspectives. Below are some of the distinct voices you will hear from, with more speakers to come!

Full list of speakers | Speakers A–G | Speakers H–M | Speakers N–Z

Daarina Abdus-Samad, teacher, Norma Coombs Middle School in Pasadena, CA
Daarina Abdus-Samad is a second grade teacher at the Norma Coombs Alternative School in Pasadena California. She holds a BS in art education from Temple University and a multi-subject credential and BCLAD from California State University, Dominguez Hills. In the spring of 2007 she received a Masters of Education degree in curriculum and instruction with an emphasis in design-based learning from California State Polytechnic University, Pomona. Then, in the summer of 2007, she received a scholarship to attend the Copper-Hewitt, Summer Design Institute at the Smithsonian National Design Museum in New York City where she gained valuable ideas to add to her twenty years of teaching K-12 multi-subject and art education. She is currently preparing to teach teachers at Art Center College of Design in Pasadena. Abdus-Samad views the use of design-based learning as a necessary and innovative tool to make education engaging, lasting and relevant.
Lisa M. Abendroth, Metropolitan State College of Denver and Culture/Language/Dialogue
Lisa Abendroth is an associate professor of art and coordinator of the communication design program at the Metropolitan State College of Denver. She earned a BFA in communication design from Virginia Commonwealth University in 1991 and an MFA in graphic design from the Rhode Island School of Design in 1995. Seeking a balance between research and pedagogy practices, she works across disciplines to embrace issues surrounding the future relevance of design. Her most recent research culminated in her role as curator and organizer of the international multidisciplinary design exhibition Substance: Diverse Practices from the Periphery, scheduled for fall 2007. Abendroth’s professional practice focuses on promoting projects for culture and collaboration through her firm Culture/Language/Dialogue.
Sean Adams, AdamsMorioka
Sean Adams is a partner at AdamsMorioka. He has been recognized by every major competition and publication including; Step, Communication Arts, Graphis, AIGA,  The Type Directors Club, The British Art Director's Club and the New York Art Director's Club. A solo exhibition on AdamsMorioka was held at The San Francisco Museum of Modern Art, and Adams has been cited as one of the forty most important people shaping design internationally in the ID40.
Adams is the president and past national board member of AIGA, and past president of AIGA Los Angeles. He is a Fellow of the Aspen Design Conference and an AIGA Fellow. He teaches at Art Center College of Design. Adams is a frequent lecturer and competition judge internationally. Adams is the co-author of Logo Design Workbook, Color Design Workbook and the upcoming Masters of Design. AdamsMorioka's clients include ABC, Adobe, Gap, Frank Gehry Partners, Nickelodeon, Sundance, Target, USC and The Walt Disney Company.
Blaise Aguera y Arcas
In 2004, Blaise Agüera y Arcas founded a company, Seadragon, to develop ideas in scalable architectures and UIs for interacting with massive visual information. He wrote software, raised funding, hired the engineering and management team, and was the principal author of the company's IP portfolio. Microsoft bought Seadragon at the beginning of 2006. Since joining Microsoft Live Labs, Agüera y Arcas has become the architect for Photosynth and as well as Seadragon. Outside Microsoft, he has applied computational techniques in a variety of fields, including neuroscience and history. In 2001, he received worldwide press coverage for his discovery, using computational methods, of the printing technology used by Johann Gutenberg, considered the inventor of movable type printing in the West. This technology differs markedly from later printing technologies, suggesting a reassessment of Gutenberg's traditional historical role. Agüera y Arcas’s work on early printing was the subject of a BBC Open University documentary, entitled “What Did Gutenberg Invent?”
Kurt Andersen, author of Heyday, host of "Studio 360"
Kurt Andersen is the author of the critically acclaimed, best-selling novels Turn of the Century and Heyday, published in March 2007. He is the host and co-creator of the Peabody Award-winning public radio show “Studio 360,” and writes a column about culture and politics for New York magazine. Andersen co-founded Spy magazine and, and served as editor-in-chief of New York and Colors magazines. He has been a cultural columnist for the New Yorker and Time, as well as Time’s architecture critic. He has also created prime-time network specials and pilots, and written screenplays and an off-Broadway revue.
Gail Anderson, SpotCo
Gail Anderson is a creative director at SpotCo (, a New York City-based design studio and ad agency that specializes in creating artwork and campaigns for Broadway theater. From 1987 to early 2002, she served as senior art director at Rolling Stone magazine. Anderson’s work, which has received awards from the Society of Publication Designers, the Type Directors Club, AIGA, the Art Directors Club, Graphis, Communication Arts and Print, is in the permanent collections of the Cooper-Hewitt, National Design Museum, and the Library of Congress. She has co-authored, with Steven Heller, several books including Graphic Wit, The Savage Mirror and American Typeplay. Anderson teaches in the MFA Design program at the School of Visual Arts and has lectured at colleges and design organizations throughout the country. She also serves on the advisory board for the Adobe Design Achievement Awards, among others.
Dana Arnett, VSA Partners
Dana Arnett is a principal of VSA Partners, leading a team in the creation of design programs, film projects, interactive initiatives and brand communications solutions for a diverse roster of clients. His clients have included Caterpillar, Harley-Davidson, Bell Canada, IBM, Handspring, Chronicle Books and Time Warner. Over the course of more than two decades in the field, Arnett has been recognized globally by more than 60 competitions and designations, including: Communication Arts, AIGA, Graphis, The Type Directors Club, The LA Film Festival, the AR100 and The American Marketing Association. He was a 1999 inductee into the Alliance Graphic International, and holds the honor of being named to the ID40, which has cited him as one of the 40 most important people shaping design internationally.
Neal Ashby, Ashby Design
Neal Ashby is the principal of Ashby Design, a design studio with clients including Warner Bros. Records, Virgin Entertainment Group, Capitol Records, ESL Records, EMI Music Group and National Geographic. Ashby was vice president and creative director for the Recording Industry Association of America (RIAA) for 10 years. His work has been published by Print, HOW, I.D., Graphis and Communication Arts magazines, and has won awards from the New York Art Directors Club, AIGA, the Type Directors Club, the American Center for Design and the Designers and Art Directors Association of the United Kingdom (D&AD). He is a two-time GRAMMY® nominee for Best Recording Package. His work has been displayed at the Rock and Roll Hall of Fame and Museum in Cleveland and the Experience Music Project in Seattle. He is an associate professor at the Corcoran College of Art and Design.
David C. Baker, ReCourses, Inc.
David C. Baker, author of the forthcoming StoneBench Press title Managing (Right) for the First Time, is the leading management consultant for the creative services field, including advertising, design, public relations and interactive. Through ReCourses, Inc., he has guided hundreds of firms through management issues, difficult transitions, and growth. He has written for nearly every publication and spoken for nearly every conference in the industry, and conducts a dozen yearly seminars on specific management topics. Baker’s work on management topics is unusual, thoughtful and frequently contrarian, but it stems from working in the trenches and looking at what really works. He provides objective, expert advice on best practices, either for existing problems or to plan against future ones. You may already know what he points out, but he will put the pieces into context, save you from experimenting and bring solutions that may not have occurred to you yet. Baker will gently pull you out of the marinade of indecision and warm up the grill.
Marian Bantjes, illustrator, designer
A self-described graphic artist, Marian Bantjes was a book typesetter for 10 years and a designer for nine, but since 2003 she has freely pursued her artistic and typographic obsessions. Complex, structured, sometimes funny and always obsessive, her illustrations have appeared in magazines such as Eye, STEP, Wallpaper, WIRED, Print and Communication Arts. Although based on a small island near Vancouver, Canada, she stays connected with an impressive array of collaborators and clients, including Stefan Sagmeister, Michael Bierut, Saks Fifth Avenue and Young & Rubicam. Since 2004 Bantjes has also been a contributor to the design blog Speak Up, where her posts range from quirky musings to profane rants. She hopes to be living proof of what happens when you work for love, not money.
Bryan Bell, Design Corp.
Bryan Bell is an architect and advocate for making architectural services available to low-income households, those traditionally underserved by the profession. In 1985 he was Samuel Mockbee’s project director on three houses for rural families in Mississippi, an experience that eventually led to his founding the nonprofit agency Design Corps based in Raleigh, North Carolina. From 1998 to 2000, Bell taught at the Auburn University Rural Studio, teaching 22 thesis students for 12 design/build projects including the HERO Children’s Center in Greensboro and the Mason’s Bend Community Center. In 2004, he edited a collection of essays, Good Deeds, Good Design: Community Service Through Architecture, published by Princeton Architectural Press.
Janine Benyus, Biomimicry Guild
Janine Benyus is a biologist, innovation consultant, and author of six books, including Biomimicry: Innovation Inspired by Nature. Her favorite role these days is “biologist-at-the-design table,” helping innovators consult life’s genius in the creation of well-adapted products and processes. Her company, the Biomimicry Guild, offers biological consulting, research, workshops and field excursions to clients such as Arup Engineers, General Electric, Gensler Architects, Herman Miller, HOK Architects, IDEO, Interface, Kohler, Nike, Seventh Generation and Procter & Gamble. Benyus is currently creating a “Google of Nature’s Solutions”—a digital library of biological literature organized by design function and a “biology-taught-functionally” course for architects, engineers and designers. To help naturalize Biomimicry in the culture, she founded the nonprofit Biomimicry Institute whose programs include an open-research Biomimicry Challenge and an Innovation for Conservation program that uses proceeds from bio-inspired products to conserve the habitat of the mentor organisms.
Shoshana Berger, ReadyMade
Shoshana Berger is the cofounder and editor-in-chief of ReadyMade magazine. After receiving a BA from New York University and an MA from the University of Toronto, Berger kick-started her career in journalism at Wired magazine and The Web magazine (IDG). She has written for the New York Times, Spin, Wired, the San Francisco Chronicle, Popular Science, Travel and Leisure, Business 2.0 and many other publications. Prior to conceiving ReadyMade in 2000, Berger served as editorial director of the Brand Futures Group, a trend-forecasting division of Young & Rubicam. She co-authored the book ReadyMade: How to Make Almost Everything (Clarkson Potter) in 2005, and recently contributed to Before the Mortgage (Simon & Schuster); Tease (Penguin) and Worldchanging (Abrams). Berger has been a distinguished lecturer at Stanford, the University of California at Berkeley, California College of the Arts and San Francisco University, and a nominator for the National Design Awards and the MacArthur “Genius” Awards. She recently began composting.
John Bielenberg, C2 and Project M
John Bielenberg is a partner and co-founder of San Francisco-based C2 with Greg Galle and Erik Cox, and the founder and director of Project M, a summer program designed to inspire young designers, writers, photographers and filmmakers by proving that their work can have a positive and significant impact on the world. In addition, Bielenberg has won more than 250 design awards, was recently nominated for two National Design Awards from the Cooper-Hewitt, has served on AIGA’s national board of directors, taught at California College of the Arts in San Francisco and has written articles on design for Communication Arts and Critique. Bielenberg is a member of AGI (Alliance Graphique International) and is vice president and director of the PopTech Institute.
Michael Bierut, Pentagram
Michael Bierut is a partner in the New York office of the international design consultancy Pentagram. He is a member of the Art Directors Hall of Fame and a 2006 recipient of the AIGA Medal. He served as AIGA president from 1998 to 2000. Bierut is a senior critic in graphic design at the Yale School of Art and a founder of the online journal Design Observer. His book, 79 Short Essays on Design, was published earlier this year.
Joan Bodensteiner, Adobe
Joan Bodensteiner, as Director of Product Marketing in Adobe’s Creative Solutions Business Unit, leads a team that is responsible for bringing products and services to market for design, print, and publishing professionals around the world. She supports Adobe Creative Suite, InDesign, Illustrator, and other Adobe products and services targeted to creative professionals. Joan has created innovative, award-winning marketing for right and left brained types – delivering measurable results while providing highly engaging and interactive experiences. She has over 20 years experience as an advertising and marketing executive working with a range of companies from start-ups to the Fortune 100 including American Express, Amazon, Apple, Frito Lay and others.
Alexander Brebner, Bumble & Bumble
Alexander Brebner, creative VP at Bumble and bumble, began his design career at New in 1981 after graduating from the Rhode Island School of Design. Through 1995, he worked as a designer for various design firms (including M&Co.) and had his own consultancy. Since then, responsibilities at Bumble and bumble have included big picture issues like brand creation and evolution to little ones like the employee dress code. He is also a board member of the AIGA New York chapter.
Adam Brodsley, Volume
While pasting up mechanicals at Islands magazine in Santa Barbara (and visiting all the publication-featured islets, atolls and archipelagos he could), Adam Brodsley decided the only way to afford such excursions was learning the lucrative art of graphic design. After clearing the salt water from his ears, Brodsley attended the Art Center College of Design in Pasadena, and eventually (in between fondue binges in the Swiss Alps and Parisian museum-hopping) rose to become the lowest (but tallest, at 6’4”) man on the totem pole at April Greiman’s studio, where he developed an appreciation for Charlie Parker’s music. He eventually headed north to San Francisco’s Mauk Design, where he mastered the art of large-scale exhibit design. Never one to be pigeonholed, though, Brodsley founded the multidisciplinary, award-winning firm Volume Inc. (with Eric Heiman) at the dawn of the new millennium’s first recession—and lived happily every after.
Doris Brown, Pantone
Doris Brown is vice president of marketing for Pantone. With more than 25 years of sales and marketing experience spanning technology, graphics and printing, combined with a technical degree in print production from Rochester Institute of Technology, she approaches marketing with a keen eye for designers’ needs. Brown is responsible for developing new product concepts and strategies and overseeing day-to-day marketing operations of Pantone’s graphics, software, plastics and color devices divisions. In addition, she manages all aspects of domestic and international product planning—from pricing and distribution to promotions and direct marketing. Brown has spent more than 20 years in senior management positions with industry leaders including Bayer Corp.’s AGFA Division, International Paper’s Anitec Corp. and Indocs Online Inc.
Stefan Bucher, 344 Design
Stefan G. Bucher is a writer, graphic designer and illustrator, and the man behind 344 Design. Based in Pasadena, he is the author and designer of the book All Access: The Making of Thirty Extraordinary Graphic Designers. Recent projects include designing the Echo Park Time Travel Mart, a retail space for non-profit tutoring center 826LA. His illustrated column “Ink & Circumstance” is published in STEP Inside Design magazine. On his aptly titled blog, Bucher time-lapse films himself as he draws each character, and then invites users to submit their own creature drawings based on a weekly Open Source Ink Blot. His book about the experience—entitled 100 Days of Monsters—will be published in February 2008.
Paul Budnitz, Kidrobot
Designer Paul Budnitz is the founder Kidrobot, the world’s premier creator and retailer of limited-edition art toys and apparel since 2002. The products sold at Kidrobot merge urban street trends and pop art to produce collectible toys and apparel. Many Kidrobot products feature unique collaborations with famous artists from backgrounds of graffiti, fine art, industrial design, graphic design, illustration and music.
Bill Buxton, Microsoft
Bill Buxton is the author of the new book, Sketching User Experiences:  Getting the Design Right and the Right Design, published by Morgan Kaufmann. Trained as a musician, Buxton began using computers over thirty years ago in his art. He first came to prominence in the 1970’s for his work at the University of Toronto on digital musical instruments and the novel interfaces that they employed. This work gained the attention of Xerox PARC, where Buxton participated in pioneering research in collaborative work, interaction techniques and ubiquitous computing while at the same time serving as scientific director of the Ontario Telepresence Project at the University of Toronto. In 1994, Buxton joined Alias Research where he had the opportunity to work with some of the top filmmakers and industrial designers in the world. He was chief scientist at Alias during the entire development of the animation package Maya, which won an Academy Award for Scientific and Technical Achievement. He is now a principal researcher at Microsoft Corporation, where he splits his time between research and efforts to make design a fundamental pillar of the corporate culture. In 2007, Buxton was named Doctor of Design, Honoris Causa, by the Ontario College of Art and Design.
Casey Caplowe, Good magazine
Casey Caplowe is the creative director and co-founder of Good, a magazine about the people, ideas, and institutions driving change in the world. Good was named one of the hottest magazine launches of 2006 by the Media Industry Newsletter and Mr. Magazine. Now Good is expanding into the web, video, live events and feature films. As a co-founder of Good, Caplowe helped develop its editorial vision and played a strong role in creating the look and feel of the Good brand and products. He also helped create the innovative Choose Good campaign, in which subscribers direct the entire $20 subscription fee to the nonprofit organization of their choice.
Joseph Caponsacco, Quark Incorporated
Joseph Caponsacco has been an active member of the New York graphic design community since completing design studies at the School of Visual Arts in 1991. He has since held such positions as freelance designer, Marvel Bullpen production artist, art director and creative director, working on everything from book and magazine creation, marketing collateral, in-store graphics and interactive website design to global branding campaigns for video game products. In 2002, Caponsacco joined Quark Incorporated as part of its North American Regional Consultant team, assisting major advertising, publishing and design firms with QuarkXPress user issues and departmental workflow. His responsibilities include workflow analysis and implementation, sales, coordinated and targeted training of staff in QuarkXPress and Quark Enterprise technologies.

Caponsacco has also spent time as an adjunct professor for Touro College and the Mac Learning Center in Manhattan, where he uses real world experience and workflow to teach print and web application workflow as well as design theory.
Valerie Casey, IDEO
Valerie Casey co-heads the Software Experience practice at IDEO. She provides strategic leadership for global client relationships, and specializes in weaving together market, organizational, and creative factors to design high-impact digital experiences. Casey has created novel concepts for consumer products, rich experiences for public and home environments, and visual and informational strategies for onscreen and online interactions.  Her client list includes HP, Sprint, Cisco, MTV, Barnes & Noble, ESPN, Johnson & Johnson, Virgin Mobile, Dell, Nike, Logitech, Microsoft, National Geographic and Coca-Cola. Before taking on her current role at IDEO, Casey was executive creative director at frog design, where she led the design research and design strategy practices globally. Previously, she was an associate at Pentagram Design in San Francisco, where she built the interaction design practice, and an associate creative director at vivid studios. Casey has published and lectured on design throughout the international community. She is an adjunct professor at California College of the Arts, and she has presented regularly at UC Berkeley and NYU Stern School of Business. She holds a MA cultural theory and design from Yale University. She received her BA from Swarthmore College, where she studied English literature and psychology.
Allan Chochinov, Core77
Allan Chochinov is a partner at Core77, a New York-based design network supporting the global design community through both online and offline initiatives. He serves as the editor-in-chief of, the widely read design website;, design job and portfolio site; and, design firm database. Prior to Core77, his work in product design focused on the medical and diagnostic fields, as well as on consumer products and workplace systems. Projects included work for Herman Miller, Johnson & Johnson, Federal Express, Kodak, A.C. Nielsen, Oral-B and Crunch Fitness. He is associate professor at New York’s Pratt Institute, where he teaches in the Graduate Industrial Design Department. He has been named on numerous design and utility patents, and has received awards from I.D. magazine, Communication Arts, the Art Directors Club and the One Club. He received a BA in philosophy from the University of Toronto, and a masters in industrial design from Pratt Institute.
Brian Collins, Ogilvy & Mather
 Brian Collins was, until recently chairman and chief creative officer of the Brand Integration Group (BIG) at Ogilvy & Mather Worldwide, where he led creative teams from around the world. His team has won every major creative award and has been featured on ABC, CBS and NBC, and in the Wall Street Journal, the New York Times and Fast Company magazine. The National Organization for Women honored him in 2006 with its Image Award for work on Dove’s Campaign for Real Beauty. Collins founded “Designism”—design for social change—a forum to inspire young creative people to take active roles in social causes. Collins teaches at the School of Visual Arts and has spoken globally on innovation and design. He graduated from the Massachusetts College of Art, where he received the Distinguished Alumni Award in 2004.
Chris Converse, Chris Converse Design
Chris Converse designs and maintains the InDesign User Group and Acrobat Users websites for Adobe Systems, as well as designing Adobe’s placement in advertisements in InDesign Magazine, a’s publication. A graduate of the Rochester Institute of Technology with a BFA in graphic design, Converse has evolved into a multimedia designer and developer based in the Philadelphia area for the past 15 years. He has worked in print, CD-ROM, website, animation, DVDs, photography and package design. His portfolio includes work for international pharmaceutical companies, Ivy League institutions and brands such as Nexium, Splenda, Tylenol, Comcast Hi-Speed Internet, Millipore,, Campbell’s Soup, Pepperidge Farms and Motrin.
Lafcadio Cortesi, ForestEthics
Lafcadio Cortesi is the boreal program director of ForestEthics, a non-profit environmental organization. Cortesi has 20 years of experience working in North America and the Asia Pacific region on private sector sustainability and market-based approaches to conservation; policy analysis and development; organizational development and planning; community-based natural resource management and sustainable enterprise development; and biodiversity conservation. He worked for 10 years as a campaign coordinator with Greenpeace Australia Pacific and three years as a senior program officer with the U.S. AID–funded Biodiversity Support Program in Indonesia. He started his career as a volunteer with the Institute for Appropriate Technology Development at a local Indonesian community development NGO in central Java and has published three books on these issues.
Patrick Cox, Wolff Olins
Patrick Cox joined Wolff Olins in 1987. After working with the brand consultancy for eight years he moved to San Francisco. In 2002 he returned to Wolff Olins in the U.S. before moving to the London office, where he now has overall responsibility for the agency’s design team. Recent clients include Macmillan Cancer Support, Sony, London 2012 Olympic Games and (Red).
Moira Cullen, Coca-Cola North America
Moira Cullen has built a career directing creative business solutions that honor the essence and heritage of organizations, institutions and brands. A design strategist, writer and educator, Cullen has served as creative director for one of Japan’s leading fashion specialty retailers, design research manager at Pentagram; marketing director at The Pushpin Group; AIGA’s program director; and department chair of communication arts at Otis College of Art and Design. At Hallmark Cards, she led the corporate design group and leveraged design as a corporate asset. Her essays and criticism have been published in leading design publications and anthologies. For AIGA, she is past president of the Los Angeles and Kansas City chapters as well as the Center for Brand Experience, and now serves on the AIGA national board of directors. Atlanta is currently home, where as design director she leads a team responsible for the Coca-Cola Company’s North American brands.
Greg Cunningham, Limited Brands (Victoria's Secret)
Greg Cunningham is director of regulatory assurance, Limited Brands (Victoria’s Secret). Cunningham is responsible for environmental and safety programs, which includes providing assistance and technical support on environmental issues and leading environmental stewardship initiatives for the company. He has worked at Limited Brands for eight years, and has a BS in environmental science and an MS in environmental management.
Nick Currie, a.k.a. Momus
Momus is an electronic folk musician, writer and performance artist currently living in Berlin. His latest album is Ocky Milk, and his most recent art appearance was as an “Unreliable Tour Guide” at the 2006 Whitney Biennial. He writes a regular column for Wired News about technology and society, provides commentary on art and design, and publishes daily “pajamahadeen kulturkritik” on his blog, Click Opera.
Matthew Curry, Imagefed
Matthew Curry, principal at Imagefed, is a Grammy-nominated designer, illustrator and painter who resides and works from his studio in the Washington, D.C. area. As a designer and illustrator, Curry’s work has been featured in Communication Arts and STEP Inside Design. His work can also be seen in the Taschen release, Best of Web Portfolios. In addition to his commercial work, Curry’s personal artwork has been commissioned for use on magazine covers, limited-edition products, snowboards, interiors, and can also be seen on exhibit in numerous art- and design-related publications, galleries and venues all over the world.
Meredith Davis, North Carolina State University
Meredith Davis is the director of graduate programs in graphic design and director of the PhD in design at the College of Design at North Carolina State University. She is an AIGA fellow as well as a recipient of the 2005 AIGA Medal, and currently serves on the Visionary Design Council. She authored Design as a Catalyst for Learning, a study of design in K-12 school by the National Endowment for the Arts, which was recognized by the Association of College and Research Libraries. Davis co-authored the National Assessment of Educational Progress in the Arts (K-12) and chaired the Worldesign Summit on Design in K-12 Education. She has also taught in K-12 programs for the Cooper-Hewitt, PACE/Harvard Graduate School of Education, and National Building Museum.
Brian Dougherty, celery design
Brian Dougherty is a founding partner at Celery Design Collaborative in Berkeley, California. This small studio has been doing cutting-edge green design and brand strategy work for a wide variety of green businesses and major corporations such as HP, eBay and Mattel. Celery was named to I.D. magazine's 2007 ID40 list of influential designers, and has been recognized with the Environmental Leadership Award from the AIGA. Dougherty is the author of the forthcoming book, Green Graphic Design from Allworth Press and a frequent lecturer on the ecological innovation in communications design.
William Drenttel, Design Observer and Winterhouse
A designer and publisher, William Drenttel is a founding editor of Design Observer, currently the largest online forum for design commentary. He is president emeritus of AIGA, a fellow of the New York Institute of the Humanities at New York University and a trustee of the Cooper-Hewitt, National Design Museum. He is a graduate of Princeton University.
Hugh Dubberly, Dubberly Design Office
Hugh Dubberly is a principal in Dubberly Design Office (DDO), a San Francisco-based consultancy that focuses on making software easier to use through interaction design and information design. At Apple Computer in the late ‘80s and early ‘90s, Dubberly managed cross-functional design teams and later managed creative services for the entire company. While at Apple, he co-created a technology-forecast film called Knowledge Navigator, which presaged the appearance of the internet in a portable digital device. At Netscape, he was vice president of design and managed groups responsible for the design, engineering and production of Netscape's web portal. In 2000, he co-founded DDO. In addition to his practice, Dubberly also teaches. Previously, he served at Art Center College of Design in Pasadena as the first and founding chairman of the computer graphics department. He has also taught classes in the Graphic Design Department at San Jose State University, at the Institute of Design at IIT and in the Computer Science Department at Stanford University.
Robin Edman, Swedish Industrial Design Foundation
Robin Edman is the chief executive of the Swedish Industrial Design Foundation (SVID), which aims to improve design awareness within the private and public sectors. Before joining SVID in 2001, Edman held numerous positions within the AB Electrolux Design organization; he started there as an industrial designer in 1981, moved to Columbus, Ohio, to establish the Frigidaire design team in 1989, and eventually returned to Stockholm in 1997 to become vice president of Electrolux Global Design. Edman graduated with a degree in industrial design from the Rhode Island School of Design.
Tina Roth Eisenberg, Swissmiss
Tina Roth Eisenberg grew up in mountainous Switzerland, influenced by renowned Swiss design and a lot of fresh air. In 1999, despite the flatter urban landscape, she followed her dream and crossed the Atlantic to design in New York. Since then, Eisenberg has worked at several prominent New York City design firms including Thinkmap, Inc., where she served as design director and designed the award-winning Visual Thesaurus. She now runs her own design studio, swissmiss , with recent clients including the Museum of Modern Art and the Food Network. Eisenberg’s aesthetics reveal her Swiss roots—she is a firm believer in white space-driven, clean, elegant design solutions. She is often referred to as swissmiss, her popular design blog.
Rafael Fajardo, University of Denver
Rafael Fajardo is the founder of SWEAT, a loose collaborative that makes socially conscious video games. SWEAT has published two video games, Crosser and La Migra, that comment on the game-like nature of (il)legal human traffic at the US/Mexico border. SWEAT is currently working on a game, set in Colombia, that explores the effects of the culture of drug agriculture. This game, Juan & the Beanstalk, has been released as playable fragments. SWEATs games have been exhibited internationally. Fajardo also teaches at the University of Denver where he is an associate professor of electronic media arts design and the director of digital media studies. With his colleague Scott Leutenegger, he has overseen the creation of Squeezed, a videogame, co-sponsored by mtvU that comments on the lives of (im)migrant farm workers in the US. With Dr. Leutenegger and Dr. Debra Austin, he has received a multi-year grant from the NSF to explore the teaching of videogames as a holistic pedagogy in high schools.
Ed Fella, exit level designer
Edward Fella is an artist and graphic designer whose work has had broad influence on contemporary typography in the U.S. and Europe. He practiced professionally as a commercial artist in Detroit for 30 years before receiving an MFA in design from the Cranbrook Academy of Art in 1987. He has since devoted his time to teaching (at California Institute of the Arts) and his own unique self-published work, which has appeared in many design publications and anthologies. In 1997, he received the Chrysler Award and in 1999 an honorary doctorate from CSS in Detroit. Edward Fella: Letters on America, a book of his photographs and lettering, was published in 2000 and he was a finalist for the National Design Award in 2001, with his work is in the National Design Museum and MoMA in New York. Also, Fella is a 2007 recipient of the AIGA medal.
Lewis Fix, Domtar EarthChoice®
Lewis Fix is the senior director of business development for Domtar EarthChoice. Domtar is North America’s largest producer of uncoated printing, publishing, consumer and specialty papers. Mr. Fix directs the sales, promotion, and product development of Domtar’s line of environmentally and socially responsible papers, Domtar EarthChoice; and manages Domtar’s relationships with their environmental NGO partners, setting goals for continual improvement at Domtar. Lewis has spoken throughout North America on subjects like Forest Stewardship Council (FSC) certification, corporate and NGO relationships, and sustainability in the paper and forest products industry. He is also Domtar’s representative on FSC’s Economic North Chamber, and works closely with Domtar’s forestry and fiber procurement groups. With 12 years in the paper industry ( the last five being with Domtar), Lewis recently served as Director of Pricing and previously as a Territory Sales Manager. He graduated from the University of Florida and currently lives in Chicago with his wife and two children.
David Ford, Metafore
David Ford is the president and chief executive officer of Metafore, a nonprofit organization that serves as a source of tools, information and innovative thinking for businesspeople focused on evaluating, selecting and manufacturing environmentally preferable products. Since Metafore’s inception in 1997, Ford has built the organization’s relationships and partnerships with leaders in business, government and environmental groups, currently responsible for broad-based organizational leadership initiatives, strategic planning and the long-range vision of the organization. By developing products such as and an Environmental Paper Assessment Tool, Metafore has leveraged varied businesses to convene, review and act on bettering their own environmental performances. Prior to Metafore, Ford worked as a professional forester with the U.S. Forest Service in California, a representative of forest products manufacturers and industrial forestland owners for trade associations in California, Washington, D.C. and Oregon and held upper-management positions with the National Forest Products Association (now AF&PA) and the Independent Forest Products Association. David holds a BS in forest management from the University of Illinois and is a graduate of the U.S. Forest Service’s Forest Engineering Institute.
Tobias Frere-Jones, Hoefler & Frere-Jones, Inc.
Type designer Tobias Frere-Jones received his B.F.A. from the Rhode Island School of Design in 1992, and subsequently joined the Font Bureau in Boston as senior designer. Over the next seven years he created a number of the typefaces that are among the Font Bureau’s best known, including Interstate and Poynter Oldstyle and Gothic. In 1996 he joined the faculty of the Yale School of Art, where he continues to teach typeface design. He partnered with Jonathan Hoefler in 1999 to form Hoefler & Frere-Jones in New York. Their clients have included Nike, Pentagram, The Wall Street Journal, Martha Stewart Living, GQ, Esquire and The New York Times Magazine. Having designed over five hundred typefaces to-date, Frere-Jones earned the distinction last year of being the first American to receive the Gerrit Noordzij Award, presented by the Royal Academy of The Hague for his special contributions to typography.
Amy Gendler, AIGA China
An award-winning designer and design educator, Amy Gendler has been active in the design field for more than 20 years on three continents. She currently serves as founding director of AIGA China and is a full-time professor at Beijing’s Central Academy of Fine Arts. In 1996 Gendler founded Thinking Eye Visual Communication in Hong Kong, creating bilingual design solutions for a variety of industries—from fashion to finance. She then served as Art Director Asia/Pacific for Arthur Andersen, developing strategy and new media solutions for Andersen’s clients. Gendler has taught design since 1989: at Rhode Island School of Design; University of Hartford; Moore College of Art and Design; The University of the Arts; Shanghai’s Tong Ji University; and Hong Kong Polytechnic. She has more than 10 years’ experience in Greater China and speaks Mandarin Chinese.

Full list of speakers | Speakers A–G | Speakers H–M | Speakers N–Z